The number line game

This Riddler puzzle is a game theory problem: how should each player play the game to maximize their own winnings?

Ariel, Beatrice and Cassandra — three brilliant game theorists — were bored at a game theory conference (shocking, we know) and devised the following game to pass the time. They drew a number line and placed \$1 on the 1, \$2 on the 2, \$3 on the 3 and so on to \$10 on the 10.

Each player has a personalized token. They take turns — Ariel first, Beatrice second and Cassandra third — placing their tokens on one of the money stacks (only one token is allowed per space). Once the tokens are all placed, each player gets to take every stack that her token is on or is closest to. If a stack is midway between two tokens, the players split that cash.

How will this game play out? How much is it worth to go first?

A grab bag of extra credits: What if the game were played not on a number line but on a clock, with values of \$1 to \$12? What if Desdemona, Eleanor and so on joined the original game? What if the tokens could be placed anywhere on the number line, not just the stacks?

Here are the details of how I approached the problem:
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And here are the answers:
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